Course Descriptions

Enter a course number to retrieve its description:   
(Enter Datatel Course Numbers with the dash. i.e. ENGL-100; use commas to separate multiple Course Numbers)

MRKT-311 - ADVERTISING AND PROMOTION  3 credits
This course is designed to teach students advertising's fundamental principles and to familiarize them with its strategic, managerial, creative, and financial elements. The student will be exposed to developing advertising strategy, media strategy and selection, creative strategy and execution, budgeting, and control, utilizing the case study method where feasible. Three lecture hours. PREREQUISITE: MRKT-110.