Course Descriptions
- MRKT-411 - SALES AND SALES MANAGEMENT 3 credits
- This course will introduce the student to the fields of sales and sales management. A comprehensive coverage of the tasks of the sales manager as organizer, administrator, and decision maker will be provided in a systematic manner. The most contemporary concepts in sales management as well as the more traditional practices will be explored by integrating both theory and practice. Three lecture hours. PREREQUISITE: MRKT-110.

