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Marketing -- Associate Degree Program

In recent years, marketing has become an increasingly important activity within our society and, in particular, in New England where there is a growing emphasis on the providing of services. Marketing is a broad field which includes defining and creating a market for a product, gauging and meeting customer wants and needs, advertising, sales, retailing, fashion and merchandising and related areas. Essentially, the study of marketing relates to the performance of business activities that direct the flow of goods and services from producers to consumers.

Marketing Program Goals

The Business Administration�Marketing major will produce graduates who:

1. Have the skills needed to develop ideas and make decisions based on proper research, analysis, and critical thinking.
2. Understand the environment in which businesses operate including the major economic factors, legal requirements, ethical, and social forces.
3. Understand the key actions taken to effectively and efficiently utilize company resources to achieve goals.
4. Understand the actions taken to acquire and retain customers; produce goods and services; and measure/track financial performance.
5. Understand the objective of marketing: building profitable customer relationships through understanding customer needs and wants and how market strategies are developed, utilizing the elements of the marketing mix- product, price, place and promotion.
6. Communicate effectively, both orally and in writing.
7. Conduct research from a variety

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Business Core Curriculum

Upon the successful completion of the requirements for this program, the degree of Associate in Science in Business Administration - Marketing will be awarded.

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