Schedule Last Updated:
12/7/2016 8:18:00 AM

Schedule information, including faculty assignment, building, room and class meeting time is subject to change.

STCC Course Schedule

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(Enter Datatel Course Numbers with the dash. i.e. ART-101, ENGL-100; use commas to separate multiple Course Numbers)

MKT-260 (Formerly: MRKT-410) - CONSUMER BEHAVIOR  3 credits
The aim of this course is to understand why people buy as the foundation for developing concepts for meeting consumer needs through selling, advertising, distribution and related activities. Behavioral considerations affecting consumer purchase decisions are analyzed. These include the personality, motivational, cognitive and attitudinal aspects, along with the social influences which affect consumer interaction with business firms.

Prerequisites: MKT-101;

Corequisites: NONE