Course Schedules


Schedule Last Updated:
7/24/2014 11:20:00 AM

Schedule information, including faculty assignment, building, room and class meeting time is subject to change.


STCC Course Descriptions

Enter a course number to retrieve its description:   
(Enter Datatel Course Numbers with the dash. i.e. ART-101, ENGL-100; use commas to separate multiple Course Numbers)


MRKT-110 - PRINCIPLES OF MARKETING  3 credits
This course emphasizes a well-rounded basic approach that provides maximum exposure to the role of marketing in today's economy which is a marketing economy-not just for marketers of conventional products and services, but also for government, social institutions and social causes and the professions. To achieve this exposure, an overview is presented of the marketing process including marketing research, consumer behavior, market segmentation, target consumers, product strategy, packaging, branding, pricing and the promotional mix. The course will service two types of students-those who want a knowledge of marketing fundamentals, principles and activities to meet specific personal or professional needs, and those who plan a career in marketing.

Prerequisites: Student must place into DRG-092 and ALGB-081/ALGB-087 or a higher level.

Corequisites: NONE