GAT-237 - Internet Advertising Design

2 credits

In this course, the student will learn the principle elements of internet advertising including digital display ads, database marketing, targeted emailing and social media networking. Students will learn the principles of Search Engine Marketing and Search Engine Optimization and the practical application of each. The course will enable students to understand how to analyze online advertising campaigns using industry standard metrics to calculate the cost of the campaign and the generation of ad leads. Laboratory assignments will provide the opportunity to develop online advertising campaigns and design and produce internet advertising elements including masthead ads, skyscraper ads, roll-down advertisements, and in-content ads using graphic arts software such as Adobe Illustrator, Adobe Photoshop, and Dreamweaver.

Prerequisite(s): MKT 101 , GAT 263 , GAT 162 and GAT 125 .

Corequisite(s): GAT 237L